Immortal Glow
The fashion brand Immortal Glow is an ongoing fashion project. The concept behind the brand is to elevate fashion to a point of beauty and radiance that is similar to the likes of god and goddesses. This brand ranges from street casual to higher fashion wear in order for customers to embrace their glow in a way that best suits their taste. The lotus flower was utilized as inspiration due to it's symbolism of divine beauty and enlightenment. Furthermore, the logo is enhanced by a halo-like glow to emphasize on the Immortal Glow aspect.